Marketing
What Happened to "Company Culture?"
There are books that leave a mark on you even if you don’t realize it at the time. During my first semester at Pace University in 1999, I took ANT108: Introduction to Anthropology. One of our assigned books was Culture and Personality by Victor Barnouw. I don’t remember what grade I earned in the class, and certainly couldn’t recite chapters from memory, but the title has stayed with me for nearly three decades. Continue reading ...
Performance vs Capability
Why buy a Hummer when an Accord gets you there just the same? I’m not talking about off-roading; I’m talking about commuting. When I used to travel from Long Island to Manhattan, there was a pattern you couldn’t ignore while staring out the window. There were parking lots at train stations filled with two types of cars: Continue reading ...
Respect the Work: Why IT Buyers Don’t Need Another Star Wars Pun
Pop culture references are everywhere in IT marketing. Infrastructure campaigns are built around lightsabers from Star Wars, firewall ads are wrapped in fantasy metaphors, and compliance webinars are named after space operas. If you need 50 “clever” taglines, you can generate them before your first cup of coffee cools. Continue reading ...