Marketing
The Language We Inherit From Machines
I’ve been thinking about AI watermarks again. Not the invisible kind, but the kind that is much more obvious. Continue reading ...
The Real Watermark is You
I don’t care about Claude’s watermark. That’s probably not the opening statement you expected from someone writing about Anthropic, Claude, and the growing controversy around AI-generated text. I really don’t. Continue reading ...
What Happened to "Company Culture?"
There are books that leave a mark on you even if you don’t realize it at the time. During my first semester at Pace University in 1999, I took ANT108: Introduction to Anthropology. One of our assigned books was Culture and Personality by Victor Barnouw. Continue reading ...
Performance vs Capability
Why buy a Hummer when an Accord gets you there just the same? I’m not talking about off-roading; I’m talking about commuting. Continue reading ...
Respect the Work: Why IT Buyers Don't Need Another Star Wars Pun
Pop culture references are everywhere in IT marketing. Infrastructure campaigns are built around lightsabers from Star Wars, firewall ads are wrapped in fantasy metaphors, and compliance webinars are named after space operas. Continue reading ...